A parent hears the word autism, and within hours they are looking for a provider. Everything here is built so the name in front of them, and the one they trust, is yours.
A family gets a diagnosis, and the next thing that happens is a search. Providers near me, does insurance cover it, how long is the wait. Whoever answers those questions clearly, and looks like people they can trust with their child, gets the call.
No waiting list is the most valuable sentence on your website, because it is the thing most competitors cannot say. Families calling around are being told to wait months. That message deserves to be everywhere, not sitting quietly on a homepage.
Spanish speaking families in Baltimore have fewer options and almost no content made for them. You already have bilingual BCBAs and RBTs. Making content in Spanish reaches families your competitors are not speaking to at all.
A parent is deciding who comes into their home and works with their child. Nothing substitutes for seeing your clinicians, hearing another parent, and understanding what actually happens in a session.
No child receiving services appears on camera. Everything is shot with your BCBAs, your RBTs, and parents who choose to speak. The same human, informational video you would want on your own channels, built to run as advertising.
Your clinicians answering what parents are already asking at midnight. What ABA actually is, what a first session looks like, what progress really means. This is the creative that stops a scroll and gets sent to a spouse.
Coverage is the biggest source of confusion for families, and handling it well is already something you do better than most. Explaining Medicaid and insurance plainly turns an operations strength into a reason to call you first.
Parent stories, your team, what working with you is actually like. This is what closes a family, and it doubles as recruiting, because every BCBA and RBT you want to hire is seeing the same ads.
Filming is scheduled around your clinicians' calendars. Nothing is ever asked of your families.
We reviewed the account. There are meaningful differences in performance and budget allocation across the creative already in there. An earlier ad produced results at a fraction of today's cost while receiving almost none of the recent budget, and a substantially more expensive ad absorbed most of the spend. The opportunity is not simply more ads. It is a tighter loop between what gets produced and what the campaigns are telling us.
Ads reach families while they scroll. Search catches them at the moment they go looking. The site gets continuously improved around the questions families are actually asking, so you are there for both.
One thing worth fixing early: you already have location pages for Frederick, Dundalk, Owings Mills and the rest, but they run near identical copy, so search engines read them as one page instead of many.
Meta is covered above. Google is a separate channel and is not included in the retainer. Paid search catches families at the moment they type the question rather than while they scroll, measured on cost per qualified family rather than clicks. Management is tiered by how much you spend.
Everything above sends a parent to the same place, and the site is where they decide.
You mentioned Hudson Valley Care. That is exactly the level we build at, and it is very achievable here. Not a copy of it, but that same caliber: separate paths for families and for referring providers, a referral intake flow, a real page for every location you serve, and a resource library that feeds the search work above.
Rebuilt with search in mind from the ground up rather than retrofitted later, and much of your existing content carries over, so this is a rebuild rather than starting from nothing.
Families across Maryland are deciding this week either way, and someone's name is in front of them. Filming can begin at your office in September, with the first ads live two weeks after.